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The colours indicate the origin; for example, a red card denotes a Colombian coffee.	Bruce 2024-11-10	0111	Bruce 2024-11-10 10:25
Instead, Rave attaches custom colour-coded tasting cards containing information on the roast profile, flavour notes, altitude, and processing method.	Bruce 2024-11-10	099	Bruce 2024-11-10 10:25
With so many coffees coming and going, it isn��t economically viable to produce a bespoke bag for each one.	Bruce 2024-11-10	099	Bruce 2024-11-10 10:25
The only stumbling block to this is cost.	Bruce 2024-11-10	0111	Bruce 2024-11-10 10:25
This keeps customers coming back to sample new origins and flavours.	Bruce 2024-11-10	0108	Bruce 2024-11-10 10:24
One of the ways to maintain interest, particularly for those who offer subscriptions like Rave, is to have a constant rotation of coffees.	Bruce 2024-11-10	0106	Bruce 2024-11-10 10:24
However, it can also make it difficult to not only grab attention, but hold onto customers.	Bruce 2024-11-10	0109	Bruce 2024-11-10 10:24
Operating predominantly as an ecommerce website opens up a number of opportunities for roasters.	Bruce 2024-11-10	097	Bruce 2024-11-10 10:24
We need to make it as easy as possible for people to find a coffee they like and ensure they��re able to brew it successfully.��	Bruce 2024-11-10	095	Bruce 2024-11-10 10:23
��That��s where we��re constantly innovating.	Bruce 2024-11-10	086	Bruce 2024-11-10 10:23
We��re always trying to make the website experience as close to a roastery experience as we can,�� David explains.	Bruce 2024-11-10	088	Bruce 2024-11-10 10:23
As a result, their website is one of the most important tools at their disposal �C it��s their ��storefront��, offering potential customers an opportunity to browse options and find out more about the company.��	Bruce 2024-11-10	093	Bruce 2024-11-10 10:22
Although Rave��s roastery includes a small caf�� from which they serve coffees, the majority of income is through online, direct-to-consumer sales.	Bruce 2024-11-10	091	Bruce 2024-11-10 10:22
The role of tasting cards	Bruce 2024-11-10	096	Bruce 2024-11-10 10:22
LDPE coffee bags, LDPE coffee packaging, in an article on coffee Bag Design Series and Rave Coffee	Bruce 2024-11-10	081	Bruce 2024-11-10 10:22
We don��t want people to just think ��here��s another specialty coffee brand.��	Bruce 2024-11-10	099	Bruce 2024-11-10 10:21
��Working from branding, I��d rather someone had a strong emotional reaction �C be that love or hate �C and was noticed in some way, rather than being forgettable.	Bruce 2024-11-10	0104	Bruce 2024-11-10 10:21
��Part of this is making something memorable, which means using quite a strong, bold brand design that not everyone is going to like.	Bruce 2024-11-10	090	Bruce 2024-11-10 10:21
��We own the space on the bag so it��s important to make it work as hard as possible in the short amount of time that people spend looking at and making decisions about a product.	Bruce 2024-11-10	091	Bruce 2024-11-10 10:21
��One of the terms we often use is ��pack-vertising,�� he says.	Bruce 2024-11-10	092	Bruce 2024-11-10 10:20

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