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The agency��s director at the time, David Webb, is now head of brand and marketing at Rave. He explains that as well as positioning the company as approachable, the aim with the packaging design was to spark a reaction.	Bruce 2024-11-10	092	Bruce 2024-11-10 10:20
With this in mind, Rob and Vikki summoned the help of The Collaborators, a design agency in Bristol, UK.	Bruce 2024-11-10	091	Bruce 2024-11-10 10:20
To do so meant not only avoiding the jargon and buzzwords of the sector, but also designing a coffee bag that differed from what consumers had come to expect.	Bruce 2024-11-10	0100	Bruce 2024-11-10 10:20
When Rob and Vikki Hodge launched Rave Coffee in 2011, their aim was always to cut through the specialty coffee market��s air of exclusivity and try to make it as approachable as possible.	Bruce 2024-11-10	0100	Bruce 2024-11-10 10:19
But, then again, this is precisely the point.	Bruce 2024-11-10	087	Bruce 2024-11-10 10:19
Bold, roaring text on a white background that shouts, ��NO JARGON. NO BS��, surrounded by words annotated with strikethroughs, squiggles, and arrows, is more akin to the work of a fiery politics student at 2am than an artisan roaster.	Bruce 2024-11-10	099	Bruce 2024-11-10 10:19
Rave Coffee��s packaging looks nothing like a specialty coffee brand.	Bruce 2024-11-10	094	Bruce 2024-11-10 10:19
This week, we spoke to UK-based Rave Coffee about how their daring approach to branding has helped set them apart.	Bruce 2024-11-10	092	Bruce 2024-11-10 10:18
Coffee Bag Design Series explores the specialty coffee brands with unique designs that stand out and fire the imagination.	Bruce 2024-11-10	089	Bruce 2024-11-10 10:18
The Coffee Bag Design Series: Rave Coffee	Bruce 2024-11-10	098	Bruce 2024-11-10 10:18
Did you enjoy this edition of The Coffee Bag Design Series? Next week, we��ll be speaking to Process, Irish coffee roasters who use nostalgia to invoke an emotional response in their customers.	Bruce 2024-11-10	089	Bruce 2024-11-10 10:18
This way, people know that the coffee is special. Truly special.��	Bruce 2024-11-10	0107	Bruce 2024-11-10 10:17
��The crown is because I��m sourcing the best coffee from around the world.	Bruce 2024-11-10	093	Bruce 2024-11-10 10:17
��The ��S�� is like a crown,�� he says.	Bruce 2024-11-10	098	Bruce 2024-11-10 10:17
However, Alberto explains that it has more than one meaning.	Bruce 2024-11-10	0107	Bruce 2024-11-10 10:16
A simple yet distinctive ��S�� in gold, the logo seems, at first glance, to represent the steam rising from a cup of coffee.	Bruce 2024-11-10	0107	Bruce 2024-11-10 10:16
The Caffe Sospeso logo tops it all off.	Bruce 2024-11-10	0105	Bruce 2024-11-10 10:16
��For this reason, it��s also my favourite colour.��	Bruce 2024-11-10	098	Bruce 2024-11-10 10:16
��I went with black because of its elegance,�� he says.	Bruce 2024-11-10	0105	Bruce 2024-11-10 10:15
As well as reinforcing the colours, Alberto tells me he chose black for its premium feel.	Bruce 2024-11-10	0105	Bruce 2024-11-10 10:15

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