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This effect is only heightened by the front and back of the bags, which are black.	Bruce 2024-11-10	0119	Bruce 2024-11-10 10:15
As a result, their packaging naturally stands out on the shelf, no matter which way you look at it.	Bruce 2024-11-10	0116	Bruce 2024-11-10 10:15
While many specialty coffee brands opt for a more minimalist approach �C often little more than a kraft paper bag with a white label �C Caffe Sospeso has gone in the opposite direction: their labels are bursting with colour and the sides of the bags are	Bruce 2024-11-10	0114	Bruce 2024-11-10 10:14
One of the first things that strike you when looking at Caffe Sospeso��s bags of coffee is the bright colours.	Bruce 2024-11-10	0121	Bruce 2024-11-10 10:14
Showcasing truly special coffee	Bruce 2024-11-10	0116	Bruce 2024-11-10 10:14
LDPE coffee packaging, LDPE coffee bags, recyclable coffee bags, recyclable coffee packaging, in an article on Coffee Bag Design Series and Caff�� Sospeso	Bruce 2024-11-10	0109	Bruce 2024-11-10 10:14
��When people understand more about the origin, it can help them connect with the coffee,�� Alberto says.	Bruce 2024-11-10	0122	Bruce 2024-11-10 10:13
Similarly, their coffees from Chiapas, a region in Mexico famous for its spectacular Mayan ruins, are packaged in bags featuring a traditional Mayan mask.	Bruce 2024-11-10	0106	Bruce 2024-11-10 10:13
For example, their Panamanian coffees are sold in bags featuring a red and green macaw, a bird native to Panama.	Bruce 2024-11-10	0108	Bruce 2024-11-10 10:13
That said, Caffe Sospeso attempts to bring consumers closer to origin through not only written information, but attractive visual design.	Bruce 2024-11-10	0124	Bruce 2024-11-10 10:13
It��s a different world out there, but it can be tough to get this across to customers with packaging alone.��	Bruce 2024-11-10	0103	Bruce 2024-11-10 10:13
��The first time I went to Ethiopia, I had to rent a car with a driver because nobody speaks English.	Bruce 2024-11-10	0106	Bruce 2024-11-10 10:12
However, he says it��s not easy to convey everything.	Bruce 2024-11-10	0110	Bruce 2024-11-10 10:12
He does this by adding details about the farmer and how he has sourced the coffee.	Bruce 2024-11-10	0108	Bruce 2024-11-10 10:12
As someone who values direct trade, Alberto says it��s also important to make the coffee traceable.	Bruce 2024-11-10	0108	Bruce 2024-11-10 10:12
This is to show how the coffee ages and at what point it reaches peak freshness, so that the customer has the best experience.��	Bruce 2024-11-10	0107	Bruce 2024-11-10 10:12
��We include a diagram about how it is roasted and a graph that starts from the day the coffee was roasted until day 45.	Bruce 2024-11-10	0189	Bruce 2024-11-10 10:11
��I try to use the space on the bags to showcase as much information as possible,�� Alberto says.	Bruce 2024-11-10	0115	Bruce 2024-11-10 10:11
It��s with this mentality that Caffe Sospeso has designed its bags, which include a whole host of information, from processing techniques to altitude and variety.	Bruce 2024-11-10	0119	Bruce 2024-11-10 10:11
A customer who initially baulks at a coffee priced three times more than they are used to will usually come round to the idea once the barista explains precisely why it costs more.	Bruce 2024-11-10	0126	Bruce 2024-11-10 10:11

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