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An effective example is the brand style guide for Levi��s Jeans. Bruce 2024-11-8 098 Bruce 2024-11-8 17:06
Roasters must clearly specify the colour palettes that can be used, and in what context they can be featured. Bruce 2024-11-8 089 Bruce 2024-11-8 17:06
Additionally, roasters can experiment with colour pairings, provided the core brand colour is consistent. Bruce 2024-11-8 088 Bruce 2024-11-8 17:06
For instance, featuring an unusual shade of purple across all marketing materials and packaging ensures customers associate it with the brand. Bruce 2024-11-8 085 Bruce 2024-11-8 17:05
Second, roasters should choose a distinct colour that sets them apart from competitors, as it can boost brand recognition. Bruce 2024-11-8 087 Bruce 2024-11-8 17:05
Ultimately, this will help ensure complete consistency across all processes, and keep the process seamless. Bruce 2024-11-8 085 Bruce 2024-11-8 17:05
The guide can act as a central reference point to which the marketing and design team can refer. Bruce 2024-11-8 088 Bruce 2024-11-8 17:05
For those who do not currently have a brand style guide, it is recommended that they have one made. Bruce 2024-11-8 092 Bruce 2024-11-8 17:05
First, during the design process, the bag specifications must adhere to the roaster��s brand guidelines. Bruce 2024-11-8 088 Bruce 2024-11-8 17:05
To achieve colour consistency in coffee packaging, roasters must consider the design and printing processes. Bruce 2024-11-8 097 Bruce 2024-11-8 17:04
How can roasters achieve colour consistency in coffee packaging? Bruce 2024-11-8 093 Bruce 2024-11-8 17:04
Caucasian female hand holds green multilayer kraft paper coffee pouch on bright pink background. Bruce 2024-11-8 089 Bruce 2024-11-8 17:04
By achieving colour consistency and a strong brand identity, roasters can meet these high standards. Bruce 2024-11-8 092 Bruce 2024-11-8 17:04
When customers buy coffee, they expect every cup to be consistent and tasty. Bruce 2024-11-8 0101 Bruce 2024-11-8 17:04
However, if the colours are inconsistent, customers may not recognise the brand. Bruce 2024-11-8 0128 Bruce 2024-11-8 17:03
When roasters use colours on coffee packaging effectively, it can help expand their brand presence across marketing channels in a subtle and quick way. Bruce 2024-11-8 090 Bruce 2024-11-8 17:03
This, in turn, can encourage repeat sales. Bruce 2024-11-8 0106 Bruce 2024-11-8 17:02
Custom printed coffee bags colours can help customers remember the product they like, and make it easier to spot in over-saturated supermarket aisles or website pages. Bruce 2024-11-8 096 Bruce 2024-11-8 17:02
Additionally, the role of a logo is to make the brand instantly recognisable. Bruce 2024-11-8 095 Bruce 2024-11-8 17:02
For coffee packaging, colour consistency is key to boosting brand recognition. Bruce 2024-11-8 0106 Bruce 2024-11-8 17:02
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