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This allows for that all-important brand recognition while informing customers about what to expect.	Bruce 2024-11-8	0126	Bruce 2024-11-8 09:40
Instead, they can maintain consistent colours in their packaging while using colour-coded or custom-printed labels to distinguish between flavours and blends.	Bruce 2024-11-8	0119	Bruce 2024-11-8 09:39
It is important to note that some roasters may be unable to change the colour of every coffee bag.	Bruce 2024-11-8	0212	Bruce 2024-11-8 09:39
It is essential that a roaster��s branding is consistent across all coffee packaging.	Bruce 2024-11-8	0122	Bruce 2024-11-8 09:39
For instance, if the coffee bag looks like a burger box, it may stand out from the other coffee on the shelves, but it will also confuse buyers.	Bruce 2024-11-8	0118	Bruce 2024-11-8 09:38
Given how coffee is more than just a flavour, the packaging must look like a bag of coffee to further strengthen brand recognition.	Bruce 2024-11-8	0125	Bruce 2024-11-8 09:38
Meeting expectations through coffee packaging	Bruce 2024-11-8	0116	Bruce 2024-11-8 09:38
Roasters must establish their brand voice and weave it through the entire company, from packaging and labelling to the website and premises.	Bruce 2024-11-8	0126	Bruce 2024-11-8 09:38
From creating impressive visuals to elevate a roaster��s brand presence and ��stop the scroll�� on social media to strengthening a company��s ethos and voice, marketing is essential for modern businesses.	Bruce 2024-11-8	0159	Bruce 2024-11-8 09:37
It is not just supermarket shelves where coffee bags need to stand out: they must be striking within the digital world as well.	Bruce 2024-11-8	0129	Bruce 2024-11-8 09:37
Additionally, it must be done with a marketing strategy in mind.	Bruce 2024-11-8	0131	Bruce 2024-11-8 09:37
It is essential that branding is consistent not only across coffee packaging, but across the entire company.	Bruce 2024-11-8	0127	Bruce 2024-11-8 09:37
Alternatively, a company opting for affordable quality may require a friendlier colour choice, such as orange, yellow, or pink.	Bruce 2024-11-8	0124	Bruce 2024-11-8 09:36
If the brand is about decadence and luxury, roasters may use colours such as black, purple, or nay to convey that.	Bruce 2024-11-8	0124	Bruce 2024-11-8 09:36
Branding is equally important to articulate a company��s story and values to customers.	Bruce 2024-11-8	0136	Bruce 2024-11-8 09:36
Representing brand voices & values	Bruce 2024-11-8	0132	Bruce 2024-11-8 09:36
While the colour of coffee packaging is important, there are additional factors to consider when designing bags.	Bruce 2024-11-8	0146	Bruce 2024-11-8 09:35
What to consider when designing coffee bags	Bruce 2024-11-8	0147	Bruce 2024-11-8 09:35
yellow colour coffee bag with blue illustrations in an article on what the colour of your coffee bag say about your roastery	Bruce 2024-11-8	0148	Bruce 2024-11-8 09:35
For example, flavours such as caramel or vanilla are commonly given amber and white colours.	Bruce 2024-11-8	0141	Bruce 2024-11-8 09:35

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