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More so, coloured coffee packaging can be used to convey flavour notes, coffee strength, and the type of bean in the bag.	Bruce 2024-11-8	0151	Bruce 2024-11-8 09:34
The colour palette and chosen illustrations convey the vibrancy of the coffee inside, which helps consumers understand what to expect when brewing a cup.	Bruce 2024-11-8	0174	Bruce 2024-11-8 09:34
For instance, its Brazil Finca Espana coffee bag displays figures of geckos, cacti, and toucans, while its Ethiopian La Plata coffee boasts a colourful geometric display.	Bruce 2024-11-8	0153	Bruce 2024-11-8 09:34
Mokoko��s custom-printed coffee bags feature bold splashes of colours and region specific illustrations on a crisp white background.	Bruce 2024-11-8	0160	Bruce 2024-11-8 09:34
��We researched the street art and history of each country to find the inspiration for our labels,�� Jake adds.	Bruce 2024-11-8	0138	Bruce 2024-11-8 09:34
It rotates its offerings, providing seasonal coffees that showcase the best of the region.	Bruce 2024-11-8	0152	Bruce 2024-11-8 09:33
Mokoko Coffee sources from over a dozen countries, including India, Ethiopia, Uganda, Brazil, and Peru.	Bruce 2024-11-8	0145	Bruce 2024-11-8 09:33
��So, we dedicated a label design to each county we source from,�� he says.	Bruce 2024-11-8	0180	Bruce 2024-11-8 09:33
He explains that Mokoko wanted to celebrate the country of origin in a fun way.	Bruce 2024-11-8	0142	Bruce 2024-11-8 09:33
��As well as the creative artwork that is reflected throughout the history of that country.��	Bruce 2024-11-8	0163	Bruce 2024-11-8 09:32
��The colours used on our coffee bags were inspired by the origin country,�� says Jake, who has over 20 years of experience in the coffee and hospitality industry.	Bruce 2024-11-8	0186	Bruce 2024-11-8 09:32
Alternatively, bright and vibrant colours can make a brand feel fresh and energetic. Additionally, the choice of colours could reflect the coffee��s origins, such as those used by Mokoko Coffee.	Bruce 2024-11-8	0179	Bruce 2024-11-8 09:32
green and white colour coffee bags in an article about what the colour of your coffee bag say about your roastery	Bruce 2024-11-8	0151	Bruce 2024-11-8 09:32
Coloured coffee packaging can gently guide customers towards a decision without conscious acknowledgement.	Bruce 2024-11-8	0145	Bruce 2024-11-8 09:31
For that reason, it can be challenging to stick to just one colour.	Bruce 2024-11-8	0151	Bruce 2024-11-8 09:31
Notably, 66% of consumers say if a colour they want is not on a product, they are unlikely to buy it.	Bruce 2024-11-8	0155	Bruce 2024-11-8 09:31
That said, it is important for roasters to consider the psychology behind the colours they choose for their coffee bags.	Bruce 2024-11-8	0161	Bruce 2024-11-8 09:31
For instance, red may invoke feelings of anger, energy, or excitement, while green is usually connected to feelings of wellness, freshness, and nature.	Bruce 2024-11-8	0172	Bruce 2024-11-8 09:30
Additionally, people often unconsciously form emotional and psychological connections to certain colours.	Bruce 2024-11-8	0179	Bruce 2024-11-8 09:30
For example, when thinking of the colours red and yellow, many people instantly think of US fast-food giant McDonalds and its iconic yellow arches.	Bruce 2024-11-8	0193	Bruce 2024-11-8 09:30

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