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While sensory marketing can seem complex and inaccessible to the average small to medium roasters, there are ways you can use elements of it to your advantage.	Bruce 2024-11-1	0115	Bruce 2024-11-1 08:19
If your coffee is visually unique �C for example, peaberry beans or a distinctly light or dark roast �C including a clear window can show customers what they can look forward to.	Bruce 2024-11-1	0113	Bruce 2024-11-1 08:19
This can create intrigue and encourage them to lift the card for more information.	Bruce 2024-11-1	0108	Bruce 2024-11-1 08:19
In addition, you can include a tasting card slot on your coffee bags which contains details on the origins of the coffee or a recipe for brewing it.	Bruce 2024-11-1	0109	Bruce 2024-11-1 08:19
More so, it may give your coffee bags a more sophisticated, luxurious feel, which is highly appealing to customers.	Bruce 2024-11-1	0103	Bruce 2024-11-1 08:18
For example, embossing and debossing can subtly draw attention to your logo or brand name while encouraging customers to run their fingers over it.	Bruce 2024-11-1	0112	Bruce 2024-11-1 08:18
To engage a consumer��s sense of touch, you can choose to add subtle or obvious textures to your coffee packaging.	Bruce 2024-11-1	0114	Bruce 2024-11-1 08:18
Give your coffee bags texture	Bruce 2024-11-1	0112	Bruce 2024-11-1 08:18
For example, instead of stating that coffee tastes like chocolate, you could say that it tastes like 80% dark chocolate, and include dark chocolate squares or cocoa beans with this description.	Bruce 2024-11-1	0142	Bruce 2024-11-1 08:18
However, they can improve on this by integrating visuals and making more targeted references.	Bruce 2024-11-1	0118	Bruce 2024-11-1 08:17
When it comes to conveying the taste and aromas of coffee, many roasters do an effective job with their descriptions.	Bruce 2024-11-1	0125	Bruce 2024-11-1 08:17
You can also include videos of people interacting with your coffee bags, such as opening them and pouring out the coffee beans.	Bruce 2024-11-1	0115	Bruce 2024-11-1 08:17
This can be done by offering a 3D view of your coffee bags and providing customers with the option to zoom in and out to view them better.	Bruce 2024-11-1	0110	Bruce 2024-11-1 08:17
How you present these images can tap into their senses, even if they are unable to physically touch the product.	Bruce 2024-11-1	0114	Bruce 2024-11-1 08:17
If you sell coffee online, it is important to have images of your coffee bags for customers to preview.	Bruce 2024-11-1	0108	Bruce 2024-11-1 08:17
Revisit your visuals	Bruce 2024-11-1	0250	Bruce 2024-11-1 08:16
Sensory marketing can be integrated into both your digital marketing and in-person marketing efforts in several ways.	Bruce 2024-11-1	0118	Bruce 2024-11-1 08:16
How to use sensory marketing to improve your coffee packaging	Bruce 2024-11-1	0115	Bruce 2024-11-1 08:16
a textured rice paper coffee bag on textured material in an article about how sensory marketing can benefit coffee shops and roasters	Bruce 2024-11-1	0186	Bruce 2024-11-1 08:16
It may also give them an idea of how easy it will be to pour the product from its packaging.	Bruce 2024-11-1	0121	Bruce 2024-11-1 08:16

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