三品空间 - Posts - 第219页

图文精华

登录入驻

三品空间»论坛 › 三品空间› Packaging› Posts

Posts

收录了 7941 篇文章 · 0 人关注

版块操作

关注本版 RSS订阅

发布新帖

新窗全部主题最新热门热帖精华更多 \| 显示置顶		作者	回复/查看	最后发表


Touch may also help customers determine if the packaging is light, flexible, and sturdy enough for easy transport and use.	Bruce 2024-11-1	0105	Bruce 2024-11-1 08:15
For example, customers may touch the coffee bag to determine how easy it is to open and reseal.	Bruce 2024-11-1	0132	Bruce 2024-11-1 08:15
The sense of touch may also help customers come to conclusions that could impact their purchasing decisions.	Bruce 2024-11-1	0114	Bruce 2024-11-1 08:15
Additionally, customers may also make a purchasing decision based on their assessment of the packaging design, colours, graphics, and branding.	Bruce 2024-11-1	0120	Bruce 2024-11-1 08:15
They are likely to visually assess whether the coffee packaging is able to protect its contents from external factors, such as sunlight, oxygen, humidity and high temperatures.	Bruce 2024-11-1	0123	Bruce 2024-11-1 08:15
When assessing coffee packaging using sight and touch, consumers will focus on various elements.	Bruce 2024-11-1	0129	Bruce 2024-11-1 08:14
Customers may do this to find out more information about the product, so they can decide whether to purchase it.	Bruce 2024-11-1	0103	Bruce 2024-11-1 08:14
Sensory marketing and coffee packaging	Bruce 2024-11-1	0112	Bruce 2024-11-1 08:14
kraft paper coffee bags on display beside glass jars filled with roast coffee beans in an article about how sensory marketing can benefit coffee shops and roasters	Bruce 2024-11-1	0119	Bruce 2024-11-1 08:14
It is now crucial for coffee brands to ��effectively innovate the product packaging to attract consumers to purchase their products.��	Bruce 2024-11-1	0109	Bruce 2024-11-1 08:13
Their 2021 research paper states that during Covid-19, many coffee brands sold their coffee digitally, which kept customers from being able to see and touch the products.	Bruce 2024-11-1	0131	Bruce 2024-11-1 08:13
Using an example coffee brand, a group of researchers recently examined the relationship between sensory marketing, packaging, and purchasing decisions.	Bruce 2024-11-1	0115	Bruce 2024-11-1 08:13
Packaging takes sensory communication to a whole new level,�� he says.	Bruce 2024-11-1	0110	Bruce 2024-11-1 08:13
��Customers pay close attention to the feel of the material; the resistance it presents; the sounds it makes; and the way the package opens.	Bruce 2024-11-1	0105	Bruce 2024-11-1 08:13
In an interview with the Harvard Business Review, the design and research and development officer at Newell Rubbermaid, Chuck Jones, explains there is a ritual quality to opening a packaging.	Bruce 2024-11-1	0119	Bruce 2024-11-1 08:13
Notably, many brands choose to use sensory marketing when creating product packaging.	Bruce 2024-11-1	0110	Bruce 2024-11-1 08:12
It is common for many brands to use sensory marketing at the end of a customer��s journey, as it can create a sense of comfort and help them feel more confident in their purchase.	Bruce 2024-11-1	0109	Bruce 2024-11-1 08:12
It does so in a subtle manner, and as customers don��t perceive it as aggressive marketing they tend to be more receptive to it.	Bruce 2024-11-1	0108	Bruce 2024-11-1 08:12
A more accurate explanation is brands have realised that unconscious and conscious awareness of sensory stimuli can impact consumer behaviour.	Bruce 2024-11-1	0113	Bruce 2024-11-1 08:12
In its simplest terms, sensory marketing is a strategy that aims to appeal to customers using their five senses.	Bruce 2024-11-1	0122	Bruce 2024-11-1 08:12

1 ... 215 216 217 218219220 221 222 ... 398 / 398 页下一页

快速发帖

关于我们· 联系我们· 加入我们· Archiver·手机版·小黑屋· 合作伙伴

中国 / 鲁ICP备17027311号-4 举报电话：15969813136

意见
反馈