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最后发表
As Gustavo puts it, this is more a risk than a disadvantage.
Bruce
2024-10-30
0
100
Bruce
2024-10-30 08:04
Additionally, story-driven coffee packaging requires careful design to be effective.
Bruce
2024-10-30
0
101
Bruce
2024-10-30 08:04
For some brands, using different layers of packaging allows them to enrich their narratives. That said, this can feel cumbersome, and single-use layers around the coffee packaging are often considered wasteful.
Bruce
2024-10-30
0
97
Bruce
2024-10-30 08:03
As much as materials and printing have evolved considerably, packaging is restricted in the space available for storytelling.
Bruce
2024-10-30
0
93
Bruce
2024-10-30 08:03
The cons of story-driven coffee packaging
Bruce
2024-10-30
0
94
Bruce
2024-10-30 08:03
a custom coffee bag with customised side panels in a custom-printed coffee bag in an article on story-driven coffee packaging
Bruce
2024-10-30
0
88
Bruce
2024-10-30 08:03
It enables the company to build stronger relationships with its clients while talking about its value, traceability, transparency, and environmental impact.
Bruce
2024-10-30
0
88
Bruce
2024-10-30 08:03
Thus, telling a story through coffee packaging is a powerful branding tactic.
Bruce
2024-10-30
0
105
Bruce
2024-10-30 08:02
Caf�� San Alberto, for instance, uses its package to talk about the origin, quality controls, varietals, and even awards the brand has received over the years.
Bruce
2024-10-30
0
88
Bruce
2024-10-30 08:02
After trying biodegradable and recyclable packaging, RAVE customers have engaged in an interesting conversation about reducing waste, reflecting on their coffee consumption.
Bruce
2024-10-30
0
97
Bruce
2024-10-30 08:02
Another example is RAVE Coffee, which has experimented with different types of packaging in its search to reduce its ecological footprint.
Bruce
2024-10-30
0
134
Bruce
2024-10-30 08:02
More so, the brand includes a number with the cupping score of the beans inside.
Bruce
2024-10-30
0
100
Bruce
2024-10-30 08:01
For instance, Trinidad Coffee Estate uses different names, colors, and images to differentiate its post-harvest processing methods.
Bruce
2024-10-30
0
120
Bruce
2024-10-30 08:01
When it comes to using stories in coffee packaging, there are few creative restrictions.
Bruce
2024-10-30
0
104
Bruce
2024-10-30 08:01
Second, it makes people identify with the brand, which can help them share that knowledge, with others.
Bruce
2024-10-30
0
103
Bruce
2024-10-30 08:01
First, consumers become more aware of coffee production aspects through in-depth learning.
Bruce
2024-10-30
0
107
Bruce
2024-10-30 08:00
Additionally, Edwin claims that story-driven coffee packaging has two main advantages.
Bruce
2024-10-30
0
101
Bruce
2024-10-30 08:00
��When a story is visible on the bag, there is a context that provides a conceptual framework, aligned with the visual identity and the brand aesthetics.��
Bruce
2024-10-30
0
114
Bruce
2024-10-30 08:00
��It can enable the introduction of the brand to new consumers, as the story helps to widen the reach of the brand��s essence,�� he explains.
Bruce
2024-10-30
0
97
Bruce
2024-10-30 08:00
Gustavo believes that including a story in coffee packaging helps consumers make informed purchase decisions.
Bruce
2024-10-30
0
106
Bruce
2024-10-30 07:59
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