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Furthermore, they should consider what they want to achieve through the rebrand, as it can be a daunting task.	Bruce 2024-10-29	093	Bruce 2024-10-29 16:59
Before deciding to undertake a rebrand, roasters must take time to examine their company, values, and specific needs.	Bruce 2024-10-29	091	Bruce 2024-10-29 16:59
A packaging redesign that is well done can attract new customers and remind existing customers why they fell in love with their favourite coffee brand.	Bruce 2024-10-29	097	Bruce 2024-10-29 16:59
These can be a short, limited edition print run that helps educate existing customers while enticing new ones.	Bruce 2024-10-29	092	Bruce 2024-10-29 16:59
For example, you could choose to custom print a coffee bag sleeve that assures customers they��re receiving the same product in an updated bag.	Bruce 2024-10-29	086	Bruce 2024-10-29 16:58
A primary concern for long-term customers may be whether the quality of the coffee has been affected. Therefore, it is important to reiterate your product quality throughout the rebranding process.	Bruce 2024-10-29	0100	Bruce 2024-10-29 16:58
Then they can be fully transparent with customers.	Bruce 2024-10-29	098	Bruce 2024-10-29 16:58
This means any staff you have will have to be informed of why the rebrand has taken place, and what changes were made.	Bruce 2024-10-29	0105	Bruce 2024-10-29 16:58
It is important to consider what kind of questions customers may have regarding your rebrand.	Bruce 2024-10-29	0109	Bruce 2024-10-29 16:58
What to consider when announcing rebranded coffee packaging	Bruce 2024-10-29	093	Bruce 2024-10-29 16:57
custom printed coffee packaging with sustainability credentials, custom coffee bags in an article on how to rebrand coffee packaging while maintaining brand recognition	Bruce 2024-10-29	0102	Bruce 2024-10-29 16:57
This allows customers to save money on their next purchase while promoting the rebranded coffee packaging.	Bruce 2024-10-29	090	Bruce 2024-10-29 16:57
For instance, you could choose to offer discounts to loyal customers who have already signed up to receive your newsletters.	Bruce 2024-10-29	091	Bruce 2024-10-29 16:57
Regular newsletters can also help promote limited edition offerings, coffee subscriptions, and competitions.	Bruce 2024-10-29	087	Bruce 2024-10-29 16:57
Newsletters and marketing emails are other effective tools for communicating with customers. These can increase customer knowledge of your brand and products in a way that excuses them from having to search for the information themselves.	Bruce 2024-10-29	089	Bruce 2024-10-29 16:56
A customer who receives a product that looks different to that advertised on the website may lose trust in that brand.	Bruce 2024-10-29	083	Bruce 2024-10-29 16:56
Keeping your company website updated is also key to ensuring clear communication.	Bruce 2024-10-29	083	Bruce 2024-10-29 16:56
For instance, announcing your intention to redesign coffee bags allows you to use customer feedback, such as what information your consumers want to see on the bags.	Bruce 2024-10-29	088	Bruce 2024-10-29 16:56
Additionally, it offers you a chance to engage directly with your customers.	Bruce 2024-10-29	087	Bruce 2024-10-29 16:56
Using your social media pages to inform customers of design changes will ensure they recognise the product when it launches, reducing the risk of lost sales.	Bruce 2024-10-29	091	Bruce 2024-10-29 16:55

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