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As recently as January 2023, research shows 59% of people worldwide use social media on average for 2 hours and 31 minutes a day.	Bruce 2024-10-29	0105	Bruce 2024-10-29 16:55
When contacting a business, social media has now surpassed phone and email as the preferred method of communication.	Bruce 2024-10-29	085	Bruce 2024-10-29 16:55
A survey conducted by Sprout Social found 90% of respondents had used a social media platform to communicate directly with a brand.	Bruce 2024-10-29	083	Bruce 2024-10-29 16:55
One of the most effective ways for roasters to inform customers of coffee bag design changes is through their social media channels.	Bruce 2024-10-29	082	Bruce 2024-10-29 16:55
The internet has revolutionised how businesses advertise, sell, and engage with their customer base.	Bruce 2024-10-29	090	Bruce 2024-10-29 16:54
Updating customers on coffee bag changes	Bruce 2024-10-29	082	Bruce 2024-10-29 16:54
a coffee roaster ensuring coffee quality while launching rebranded coffee packaging in an article on how to rebrand coffee packaging while maintaining brand recognition	Bruce 2024-10-29	076	Bruce 2024-10-29 16:54
Failure to do so may result in lost sales and brand recognition, as customers may be unable to connect the new bags with the same brand.	Bruce 2024-10-29	081	Bruce 2024-10-29 16:54
That said, communicating changes in packaging design is crucial.	Bruce 2024-10-29	083	Bruce 2024-10-29 16:53
These materials contribute to a more sustainable industry and help to widen a roaster��s customer base by attracting new, environmentally conscious customers.	Bruce 2024-10-29	085	Bruce 2024-10-29 16:53
Given this, more roasters are turning to biodegradable or recyclable materials for their coffee packaging.	Bruce 2024-10-29	092	Bruce 2024-10-29 16:53
For the package to be strong and stress-resistant	Bruce 2024-10-29	098	Bruce 2024-10-29 16:53
For just enough to be used and for things not to be over-packaged	Bruce 2024-10-29	0100	Bruce 2024-10-29 16:53
For it to be easily recyclable or biodegradable	Bruce 2024-10-29	0101	Bruce 2024-10-29 16:53
Notably, a 2021 study reveals the four main consumer expectations for sustainable packaging are:	Bruce 2024-10-29	0111	Bruce 2024-10-29 16:52
Within the last decade, consumers have grown more interested in using eco-friendly and sustainable packaging materials.	Bruce 2024-10-29	086	Bruce 2024-10-29 16:52
Alternatively, a business may consider a rebrand when deciding to invest in better packaging materials.	Bruce 2024-10-29	089	Bruce 2024-10-29 16:52
Other reasons may include internationalisation, new management, or an outdated image.	Bruce 2024-10-29	0101	Bruce 2024-10-29 16:52
Businesses think about rebranding for several reasons. Usually, it is when the business grows exponentially and needs scaling.	Bruce 2024-10-29	099	Bruce 2024-10-29 16:51
On average, brands and organisations change their corporate identity once every seven to ten years.	Bruce 2024-10-29	0107	Bruce 2024-10-29 16:51

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