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��We chose this packaging for its sturdiness, whether sitting on a shelf at a grocery store or travelling across the country,�� Richard explains.	Bruce 2024-10-29	0100	Bruce 2024-10-29 13:35
For its wholesale side, the brand has invested in glossy-red gusseted, foil-lined coffee bags with a one-way degassing valve.	Bruce 2024-10-29	0101	Bruce 2024-10-29 13:35
Based on the two key avenues of its sales, Coastal Coffee Roasters has invested in two primary types of packaging.	Bruce 2024-10-29	0102	Bruce 2024-10-29 13:34
The brand has achieved a brilliantly potent, multi-layered use of red��s colour psychology tropes.	Bruce 2024-10-29	0193	Bruce 2024-10-29 13:34
The bold red coffee bags from Coastal Coffee Roasters help connect these intense emotions with the brand��s passion for its home.	Bruce 2024-10-29	088	Bruce 2024-10-29 13:34
Therefore, it is likely that many consumers will immediately make the connection between the colour and these associations.	Bruce 2024-10-29	097	Bruce 2024-10-29 13:34
Passion, power, and energy are all persuasive tropes the colour red represents.	Bruce 2024-10-29	090	Bruce 2024-10-29 13:33
Several studies indicate each colour holds significant psychological meanings to consumers, and red is possibly one of the most powerful.	Bruce 2024-10-29	095	Bruce 2024-10-29 13:33
For most brands, the decision to sidestep the minimalist, understated elegance of neutral colours in favour of powerful colours with bold colour psychology associations can be a challenging one to make.	Bruce 2024-10-29	0121	Bruce 2024-10-29 13:33
��And it doesn��t hurt that red is a power colour,�� he adds.	Bruce 2024-10-29	090	Bruce 2024-10-29 13:33
Richard explains the choice to use red was a sign of respect for a long-admired family business that used the colour.	Bruce 2024-10-29	085	Bruce 2024-10-29 13:32
The brand uses bold red coffee packaging to showcase its playful and personable side while paying homage to what matters personally to the team.	Bruce 2024-10-29	091	Bruce 2024-10-29 13:32
Colour in coffee packaging: ��Red is a power colour.��	Bruce 2024-10-29	085	Bruce 2024-10-29 13:32
red coffee packaging from Coastal Coffee Roasters in an article on red coffee packaging influences consumer behaviour	Bruce 2024-10-29	088	Bruce 2024-10-29 13:32
Coastal Coffee Roasters was created to be known as a gathering place for amazing coffees and conversations.��	Bruce 2024-10-29	085	Bruce 2024-10-29 13:31
��So, we wanted a logo that matched our passions.	Bruce 2024-10-29	088	Bruce 2024-10-29 13:31
��As a family, we love the coast and the outdoors,�� explains Richard, who is also a master roaster at Coastal Coffee.	Bruce 2024-10-29	088	Bruce 2024-10-29 13:31
Therefore, the name and branding were designed to convey both its unique approach to specialty coffee and its passion for the unique culture that characterises the sector.	Bruce 2024-10-29	085	Bruce 2024-10-29 13:31
The brand��s love of the sea and coffee roasting are synonymous.	Bruce 2024-10-29	097	Bruce 2024-10-29 13:30
The green beans are carefully hand separated to ensure uniformity, and each batch is roasted to order, ensuring Coastal Coffee consumers receive the freshest coffee possible.	Bruce 2024-10-29	0101	Bruce 2024-10-29 13:30

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