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Therefore, he understood the requirements to make packaging seamless in production. Additionally, you will have to consider the packaging materials, both for environmental reasons and to ensure they are able to maintain the freshness of the coffee.
Bruce
2024-10-29
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Bruce
2024-10-29 12:47
For instance, prior to running Mood, Jack spent years working and packing coffees in busy roasteries.
Bruce
2024-10-29
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Bruce
2024-10-29 12:47
Another suggestion is to consider production.
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2024-10-29
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2024-10-29 12:47
��However, it is definitely worth it, especially if your aim is to sell expensive coffees.��
Bruce
2024-10-29
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Bruce
2024-10-29 12:47
��Investing in custom packaging will not come cheap, and neither will having your own brand,�� Jack advises.
Bruce
2024-10-29
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Bruce
2024-10-29 12:47
Then, you must partner with a packaging supplier that understands what your business is trying to achieve and can clearly communicate with you, the customer.
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2024-10-29
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Bruce
2024-10-29 12:46
His first suggestion is to partner with a designer that understands what works for the brand and can create an innovative design to convey that.
Bruce
2024-10-29
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Bruce
2024-10-29 12:46
When it comes to creating custom coffee bags that reflect your brand and contain essential information for consumers, there are a few factors that Jack suggests you consider.
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2024-10-29
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Bruce
2024-10-29 12:46
What to consider when designing custom coffee packaging
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2024-10-29
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Bruce
2024-10-29 12:46
a custom-printed coffee bag from Mood Coffee Roasters in an article on how custom coffee bags boost brand awareness
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2024-10-29
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2024-10-29 12:45
��In future, I think I��d design the labels first, and then surround the design of the bag around that, so I can include all the information I want,�� Jack says.
Bruce
2024-10-29
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Bruce
2024-10-29 12:45
This has meant the brand has less flexibility for identifying coffees and adding essential information for the consumer.
Bruce
2024-10-29
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Bruce
2024-10-29 12:45
A further adjustment the brand is looking to make across its packaging is to use a different texture, as labels struggle to adhere to the current material.
Bruce
2024-10-29
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Bruce
2024-10-29 12:45
Reusable tubs for local wholesale clients are also in the pipeline to reduce unnecessary packaging waste.
Bruce
2024-10-29
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Bruce
2024-10-29 12:45
More so, Mood is considering moving the resealable zipper from the front of the bags to the top, which will make them easier to open.
Bruce
2024-10-29
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Bruce
2024-10-29 12:44
Jack is also looking at a slightly simpler design for the brand��s wholesale coffee packaging. ��We want something that will look at home on anyone��s shelf.��
Bruce
2024-10-29
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Bruce
2024-10-29 12:44
Mood recently moved away from using aluminium-lined coffee bags to those that feature a polyethylene terephthalate (PET) exterior and a polyethylene (PE) interior, which makes the bags easier for customers to recycle.
Bruce
2024-10-29
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Bruce
2024-10-29 12:44
For instance, the second run of coffee bags is made from different packaging materials.
Bruce
2024-10-29
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Bruce
2024-10-29 12:44
While Mood has reordered a second batch of 250g coffee bags that feature the same design, the brand is looking to develop its packaging further for future print runs.
Bruce
2024-10-29
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Bruce
2024-10-29 12:44
In turn, this allows Mood to offer more support to the producers it partners with.
Bruce
2024-10-29
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Bruce
2024-10-29 12:44
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