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However, the brand��s investment in luxury, stylised packaging helps place them in a position to charge a premium price for its coffees. Bruce 2024-10-29 096 Bruce 2024-10-29 12:43
Mood Coffee Roasters source ethical, high-quality specialty coffees, which often come at a higher price. Bruce 2024-10-29 0104 Bruce 2024-10-29 12:43
More so, the classy look of the packaging has helped position Mood as a luxury coffee brand. Bruce 2024-10-29 0100 Bruce 2024-10-29 12:43
Locals often associate the colours orange, red, and yellow with Mood. Bruce 2024-10-29 090 Bruce 2024-10-29 12:43
The design of Mood��s coffee packaging not only catches the eye but also helps customers instantly identify the brand. Bruce 2024-10-29 098 Bruce 2024-10-29 12:43
One customer revealed that Mood Coffee was the only brand allowed on the kitchen counter as the coffee bags perfectly matched the kitchen��s aesthetic. Bruce 2024-10-29 090 Bruce 2024-10-29 12:42
Notably, Mood has garnered sales from across Europe and encourages customer feedback to help better its practices. Bruce 2024-10-29 092 Bruce 2024-10-29 12:42
Designing coffee bags with businesses in mind Bruce 2024-10-29 0179 Bruce 2024-10-29 12:42
��Denmark has an amazing variety of coffee, so our packaging has helped us to differentiate ourselves from the local market while also helping the brand gain recognition outside of it,�� Jack says. Bruce 2024-10-29 088 Bruce 2024-10-29 12:42
The unique design encourages customers to post images and videos to social media platforms such as Instagram. Bruce 2024-10-29 091 Bruce 2024-10-29 12:42
Without a doubt, the bags have been a huge success and talking point. Bruce 2024-10-29 089 Bruce 2024-10-29 12:41
The packaging is then adorned with cards that help differentiate between the coffees, roast profiles, and brewing methods. Bruce 2024-10-29 092 Bruce 2024-10-29 12:41
Mood��s custom-printed side gusset coffee bags feature a slight texture, with the brands�� logo situated toward the bottom. Bruce 2024-10-29 089 Bruce 2024-10-29 12:41
The team decided the red and yellow colours were warm and inviting �C an exact representation of what they had envisioned for the brand. Bruce 2024-10-29 093 Bruce 2024-10-29 12:41
The watercolour backdrop design on Mood��s coffee packaging was a happy accident, created by Jack��s business partner, Josephina, while she painted with her children. Bruce 2024-10-29 096 Bruce 2024-10-29 12:41
In order to convey the ��mood�� the brand wanted consumers to feel, it created customised coffee bags. Bruce 2024-10-29 088 Bruce 2024-10-29 12:40
Right from the start, Mood Coffee understood it was important to create an experience for its customers through its packaging. Bruce 2024-10-29 096 Bruce 2024-10-29 12:40
As coffee consumption is highly sensorial, factors such as sight, smell, taste, touch, and even sound can affect the experience. Bruce 2024-10-29 092 Bruce 2024-10-29 12:40
The brand��s intention is to harness the ��mood�� a great cup of coffee provokes, as well as the community it gathers. Bruce 2024-10-29 099 Bruce 2024-10-29 12:40
��Both our coffee sourcing programme and roasting style reflect that.�� Bruce 2024-10-29 094 Bruce 2024-10-29 12:40
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