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最后发表
Gen Z consumers are more likely to use quick brew appliances at home, making them less likely to want to have grind beans first.
Bruce
2024-10-29
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Bruce
2024-10-29 08:33
Another highly effective option could be to provide freshly ground coffee bags or drip coffee bags alongside whole beans.
Bruce
2024-10-29
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85
Bruce
2024-10-29 08:33
In light of this, roasters could benefit from providing more convenient options, such as ready-to-drink canned coffee.
Bruce
2024-10-29
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84
Bruce
2024-10-29 08:33
Notably, the same study found a higher share of Gen Z consumers purchased ready-to-drink (RTD) coffee than other generations.
Bruce
2024-10-29
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90
Bruce
2024-10-29 08:33
Several studies show that the preferences of Gen Z coffee consumers can be narrowed down to four key aspects. First is convenience: according to a YouGov study, convenience is one of the most important factors for Gen Z when purchasing coffee.
Bruce
2024-10-29
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97
Bruce
2024-10-29 08:32
What are Gen Z coffee consumers looking for?
Bruce
2024-10-29
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86
Bruce
2024-10-29 08:32
Read on to learn more about what kind of coffee packaging appeals most to Gen Z consumers.
Bruce
2024-10-29
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866
Bruce
2024-10-29 08:32
This, in turn, could help boost brand recognition and profits �C at the cost of a simple coffee bag redesign.
Bruce
2024-10-29
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94
Bruce
2024-10-29 08:32
Keeping abreast of current design trends and Gen Z preferences can help roasters create a product and coffee bag design that appeals directly to that market.
Bruce
2024-10-29
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86
Bruce
2024-10-29 08:32
Many said they bought coffee multiple times a day.
Bruce
2024-10-29
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80
Bruce
2024-10-29 08:32
According to a study by Nescafe, Gen Z customers are avid coffee drinkers, with 86% having said they bought coffee out of the home in the past three months.
Bruce
2024-10-29
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90
Bruce
2024-10-29 08:31
Specialty coffee roasters looking to expand their customer base should take note of Gen Z preferences.
Bruce
2024-10-29
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82
Bruce
2024-10-29 08:31
This has opened up an era of ��cancel culture��, which has seen several digital campaigns make significant changes across several industries, including the likes of Hollywood.
Bruce
2024-10-29
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91
Bruce
2024-10-29 08:31
Alternatively, Gen Z consumers, who are prolific in their use of social media, are likely to take a strong stand against brands that are found to be less transparent about the morals they promote.
Bruce
2024-10-29
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93
Bruce
2024-10-29 08:31
For instance, a brand that promotes ethical living and fair wages and uses sustainable materials is more likely to gain a higher Gen Z customer base.
Bruce
2024-10-29
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86
Bruce
2024-10-29 08:31
This often materialises in the brands they choose to align themselves with.
Bruce
2024-10-29
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90
Bruce
2024-10-29 08:31
A recent study by McKinsey & Company found Gen Z consumers tend to value the expression of personal identity, being authentic, and matters of ethical concern.
Bruce
2024-10-29
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84
Bruce
2024-10-29 08:30
What coffee packaging appeals most to Gen Z consumers?
Bruce
2024-10-29
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79
Bruce
2024-10-29 08:30
We also offer our clients a quick turnaround time of 40 hours and 24-hour shipping time in addition to low minimum order quantities (MOQs) for those looking to remain agile while showcasing a commitment to the environment.
Bruce
2024-10-29
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86
Bruce
2024-10-29 08:03
Additionally, our range of packaging options is made from renewable materials.
Bruce
2024-10-29
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87
Bruce
2024-10-29 08:02
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