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Studies have shown the visual attributes of coffee packaging, such as colour, bag shape, and font, can alter the purchasing behaviour of consumers.	Bruce 2024-10-28	0174	Bruce 2024-10-28 16:59
Be creative with colour and design	Bruce 2024-10-28	0195	Bruce 2024-10-28 16:59
This can further encourage a positive association with the roaster and brand.	Bruce 2024-10-28	0160	Bruce 2024-10-28 16:59
Lightweight, premium coffee packaging may also make the purchase seem more like a ��treat�� for the consumer.	Bruce 2024-10-28	0122	Bruce 2024-10-28 16:59
Providing smaller coffee products is more convenient for the consumer, particularly when it comes to impulse buys.	Bruce 2024-10-28	0117	Bruce 2024-10-28 16:58
Roasters can take advantage of this by placing smaller, sample coffee bags near the checkout to encourage impulse buys.	Bruce 2024-10-28	0130	Bruce 2024-10-28 16:58
This could increase the likelihood of sales from the point of purchase display, particularly if they are being sold on offer or in a sale.	Bruce 2024-10-28	0145	Bruce 2024-10-28 16:58
This is often because they are already paying for their other items.	Bruce 2024-10-28	0122	Bruce 2024-10-28 16:58
If consumers see an intriguing product at checkout, they have limited time to decide whether to purchase it.	Bruce 2024-10-28	0118	Bruce 2024-10-28 16:57
A recent review found consumer shopping patterns are changing, with an upsurge in impulse buys. Therefore, the point-of-purchase is playing a more significant role in consumer decision-making than ever.	Bruce 2024-10-28	0136	Bruce 2024-10-28 16:57
Point-of-purchase displays are usually found at the point of purchase, also known as the checkout till.	Bruce 2024-10-28	0145	Bruce 2024-10-28 16:57
Make use of the Point-of-Purchase	Bruce 2024-10-28	090	Bruce 2024-10-28 16:57
So, what are the best ways for coffee roasters to use displays to increase sales and brand awareness?	Bruce 2024-10-28	0107	Bruce 2024-10-28 16:56
Furthermore, they claim to have seen a 23.8% increase from temporary product displays.	Bruce 2024-10-28	0110	Bruce 2024-10-28 16:56
In the US, CPG Merchandising executives claim their statistics show a sales increase of 19% thanks to permanent displays in stores.	Bruce 2024-10-28	0104	Bruce 2024-10-28 16:56
One study found 69% of consumers reported they saw in-store product advertisements, while 61% of those made a purchase off of the back of that.	Bruce 2024-10-28	0111	Bruce 2024-10-28 16:55
The driving force behind this increase in purchases is the use of in-store displays.	Bruce 2024-10-28	0107	Bruce 2024-10-28 16:55
In 2020, 82% of retail purchases were made in-store. It is important to note customers tend to spend more on impulse purchases in-store than they do online.	Bruce 2024-10-28	0111	Bruce 2024-10-28 16:55
Using the display of your coffee packaging to boost sales	Bruce 2024-10-28	0101	Bruce 2024-10-28 16:55
Coffee bags with hang holes can be displayed in direct sight of consumers, alongside the till to encourage more impulsive or last-minute sales.	Bruce 2024-10-28	0112	Bruce 2024-10-28 16:55

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