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Coffee roasters and caf��s should be conscious of how they want to be perceived by consumers.	Bruce 2024-10-28	092	Bruce 2024-10-28 16:49
Brand identity is essential to a successful marketing strategy, as it extends into every design associated with the business.	Bruce 2024-10-28	0100	Bruce 2024-10-28 16:49
Creating custom-printed QR codes	Bruce 2024-10-28	099	Bruce 2024-10-28 16:49
a customised takeaway coffee cup, custom-printed takeaway cup, takeaway coffee cup with a QR code, customised QR codes in an article on QR codes on coffee bags	Bruce 2024-10-28	0103	Bruce 2024-10-28 16:49
They can also learn about Farmer Connect projects that support producers and their families in Colombia, where the coffee is grown.	Bruce 2024-10-28	097	Bruce 2024-10-28 16:49
Thank My Farmer allows customers to find out about where their coffee was grown, processed, exported, and roasted by simply scanning a QR code on the packaging.	Bruce 2024-10-28	0107	Bruce 2024-10-28 16:48
An organisation that has taken advantage of this technology is Farmer Connect, with its Thank My Farmer initiative.	Bruce 2024-10-28	089	Bruce 2024-10-28 16:48
By displaying all the information behind the coffee, consumers can trace the bean��s journey from farm to cup.	Bruce 2024-10-28	099	Bruce 2024-10-28 16:48
This can also increase the transparency of the company �C another factor more consumers are looking for in brands.	Bruce 2024-10-28	085	Bruce 2024-10-28 16:48
Scanning the QR code on a specific coffee bag can lead consumers to a webpage that shares information regarding the origin of the coffee, the cup profile, the processes used on the farms, and other information that can be useful for coffee consumers.	Bruce 2024-10-28	086	Bruce 2024-10-28 16:48
Rather than holding back on certain smaller details because they feel as though it would put people off or compromise their bag design, roasters can include it all on a landing page accessed via a QR code.	Bruce 2024-10-28	089	Bruce 2024-10-28 16:47
As a growing number of consumers want to know more about the processes of specialty coffee, roasters can use QR codes to share this information with their consumers.	Bruce 2024-10-28	097	Bruce 2024-10-28 16:47
QR codes help simplify the way information is presented to customers.	Bruce 2024-10-28	078	Bruce 2024-10-28 16:47
What are the benefits of using QR codes on coffee bags?	Bruce 2024-10-28	083	Bruce 2024-10-28 16:47
a coffee consumer using a custom-printed QR code to pay for takeaway coffee in an article on QR codes on coffee bags	Bruce 2024-10-28	084	Bruce 2024-10-28 16:46
In turn, this helps roasters create a marketing strategy that clearly communicates with consumers, and increase transparency within the company.	Bruce 2024-10-28	091	Bruce 2024-10-28 16:46
More so, QR codes on coffee bags can help roasters create a loop, connecting print marketing and digital.	Bruce 2024-10-28	0139	Bruce 2024-10-28 16:46
Custom-printing QR codes on coffee bags can be a cost-effective way for roasters to implement a smart package solution: an emerging technology in the food packaging industry that helps address consumer questions and demands.	Bruce 2024-10-28	087	Bruce 2024-10-28 16:46
Developing a strong brand is essential for specialty coffee roasters and caf��s as it ensures they stand out in an increasingly competitive market.	Bruce 2024-10-28	095	Bruce 2024-10-28 16:46
One of the common areas in which the quick response system is used is general marketing and branding development.	Bruce 2024-10-28	092	Bruce 2024-10-28 16:45

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