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One of the most important factors to consider is the need to future-proof the industry.	Bruce 2024-10-26	094	Bruce 2024-10-26 16:28
Consumer studies show the initial investment to improve sustainability standards can unlock significant return by garnering the support of new conscientious customers who buy from brands who reflect their environmental values.	Bruce 2024-10-26	0103	Bruce 2024-10-26 16:28
By adopting greener initiatives, roasters can become a brand consumers turn to when they are looking for a more sustainable alternative to their current provider.	Bruce 2024-10-26	0102	Bruce 2024-10-26 16:27
That said, failure to do this may have knock-on effects for profit, and could put the brakes on any expansion plans.	Bruce 2024-10-26	0104	Bruce 2024-10-26 16:27
For many roasters, improving their carbon footprint may require significant financial and time investments.	Bruce 2024-10-26	0104	Bruce 2024-10-26 16:27
A 2022 survey shows 34% of consumers stopped purchasing certain brands or products due to ethical or sustainability related concerns.	Bruce 2024-10-26	0109	Bruce 2024-10-26 16:27
A high carbon footprint can prove detrimental to a brand��s reputation, as being known for a high carbon footprint can hinder sales.	Bruce 2024-10-26	0100	Bruce 2024-10-26 16:27
It is essential for coffee roasters to reduce their carbon footprint for three main reasons: to preserve brand identity, keep and grow their customer base, and to protect the industry.	Bruce 2024-10-26	0113	Bruce 2024-10-26 16:26
Why is it essential for roasters to reduce their carbon footprint?	Bruce 2024-10-26	0103	Bruce 2024-10-26 16:26
a smoking coffee roaster in an article on how roasters can reduce their carbon footprints	Bruce 2024-10-26	0105	Bruce 2024-10-26 16:26
To put this into perspective, one standard 50g bar of dark chocolate has a carbon footprint of around 0.95 kg, while a bag of mixed nuts is around 0.05 kg.	Bruce 2024-10-26	0110	Bruce 2024-10-26 16:26
However, this rises to between 0.41 kg and 0.55 kg for milk-based coffees.	Bruce 2024-10-26	0100	Bruce 2024-10-26 16:25
According to UCL research, one shot of espresso has an average carbon footprint of 0.28kg.	Bruce 2024-10-26	0109	Bruce 2024-10-26 16:25
Finally, the entire manufacturing process of the coffee packaging and takeaway cups must be added as well.	Bruce 2024-10-26	0106	Bruce 2024-10-26 16:25
Additionally, the electricity used during roasting and grinding, as well as brewing, must be considered.	Bruce 2024-10-26	0100	Bruce 2024-10-26 16:25
Factors that contribute to the carbon footprint of coffee include farming equipment and the transportation of both the green beans and the roast coffee.	Bruce 2024-10-26	0110	Bruce 2024-10-26 16:25
In the specialty coffee sector, contributors to carbon emissions span every stage from seed to cup.	Bruce 2024-10-26	096	Bruce 2024-10-26 16:24
As consumers become increasingly eco-conscious, companies are unable to hide poor sustainability standards from public view.	Bruce 2024-10-26	0103	Bruce 2024-10-26 16:24
This makes it significantly easier for consumers to make informed decisions about the brands they choose to support.	Bruce 2024-10-26	0139	Bruce 2024-10-26 16:24
From there, a greater level of transparency can be achieved.	Bruce 2024-10-26	0101	Bruce 2024-10-26 16:24

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