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That said, having a direct link to the producing farm may significantly increase a roaster��s understanding and appreciation of the coffee.	Bruce 2024-10-26	0109	Bruce 2024-10-26 15:54
Growing, processing, transporting, and shipping coffee across the world leaves ample opportunity for complications without factoring in whether the quality and consistency are as promised.	Bruce 2024-10-26	0119	Bruce 2024-10-26 15:54
Additionally, there are dangers with direct trade. For instance, as agreements are made between individual entities, the model��s success hinges on how well the respective parties understand each other.	Bruce 2024-10-26	0102	Bruce 2024-10-26 15:54
��The main reason is because many of our local customers are not quite ready to pay extra for such an abstract concept.��	Bruce 2024-10-26	0105	Bruce 2024-10-26 15:53
��As a green coffee import company, we haven��t dealt with certified coffees such as Fair Trade,�� Daria explains.	Bruce 2024-10-26	0103	Bruce 2024-10-26 15:53
While the model generates awareness, any positive outcome resulting from this can be diminished if the only action it provokes is to purchase Fair Trade.	Bruce 2024-10-26	0118	Bruce 2024-10-26 15:53
In reality, many believe it is only succeeding in maintaining a status quo.	Bruce 2024-10-26	097	Bruce 2024-10-26 15:53
For example, Fair Trade may often give consumers a false idea that their purchase is helping enact positive change.	Bruce 2024-10-26	0112	Bruce 2024-10-26 15:52
Both Fair Trade and direct trade have their pros and cons.	Bruce 2024-10-26	0101	Bruce 2024-10-26 15:52
Demand dictates supply, and as long as coffee roasters prioritise cost over sustainability, then lack of intent becomes an obstacle to progress.	Bruce 2024-10-26	098	Bruce 2024-10-26 15:52
However, when does the farmer��s well-being become a significant enough factor to influence a roaster��s purchasing decisions?	Bruce 2024-10-26	0341	Bruce 2024-10-26 15:52
Admittedly, there are many things to consider when doing this.	Bruce 2024-10-26	099	Bruce 2024-10-26 15:52
One of a roaster��s many responsibilities is sourcing high quality green coffee.	Bruce 2024-10-26	0106	Bruce 2024-10-26 15:51
a coffee roaster roasting coffee beans in an article on whether roasters should buy from fair trade certified farmers.	Bruce 2024-10-26	094	Bruce 2024-10-26 15:51
Guaranteeing repeat business allows farmers to reinvest in their operations and upgrade processing facilities.	Bruce 2024-10-26	0105	Bruce 2024-10-26 15:51
Additionally, they have the opportunity to create stable business relationships that introduce an element of security.	Bruce 2024-10-26	0106	Bruce 2024-10-26 15:51
Farmers who sell direct may receive about 25% more than in other models.	Bruce 2024-10-26	0108	Bruce 2024-10-26 15:50
Therefore, the direct trade model has the potential to be a rewarding relationship for players at both ends of the chain.	Bruce 2024-10-26	0102	Bruce 2024-10-26 15:50
Regardless, the beans are not sold through ��coffee traders�� who would generally absorb a significant percentage of the profits.	Bruce 2024-10-26	0102	Bruce 2024-10-26 15:50
In other situations, multiple smaller farms may sell their cherries to a washing station, which then sells the green beans to a roaster.	Bruce 2024-10-26	096	Bruce 2024-10-26 15:50

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