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Using our example of sustainability, the Discovery phase may determine that both sustainability and the use of a standard color for brand recognition are very important to an organization.	Bruce 2024-10-26	0112	Bruce 2024-10-26 13:07
The strength of the impact of goals on each function will result in a matrix of corporate goals, department goals, and impact of goals of packaging functions.	Bruce 2024-10-26	0276	Bruce 2024-10-26 13:06
Those functions are listed in the below figure.	Bruce 2024-10-26	0109	Bruce 2024-10-26 13:06
This process can be achieved by determining the goals�� impact on the functions that packaging must fulfill.	Bruce 2024-10-26	0116	Bruce 2024-10-26 13:06
The industry factors, the organizational goals, and other motivations must be gathered and analyzed to determine the company��s overarching position.	Bruce 2024-10-26	0203	Bruce 2024-10-26 13:06
A purchasing group may strive to utilize multiple suppliers for each component type.	Bruce 2024-10-26	0119	Bruce 2024-10-26 13:06
a marketing group may seek to have a brand recognized for its particular packaging color	Bruce 2024-10-26	0107	Bruce 2024-10-26 13:05
The second important element of the Discovery step is understanding the goals of stakeholders within an organization and the strengths of those goals.	Bruce 2024-10-26	0112	Bruce 2024-10-26 13:05
Porter��s 5 forces is a great model for industry analysis.	Bruce 2024-10-26	0127	Bruce 2024-10-26 13:05
Analysis of the industry landscape is a common step with developing business strategies, and it is also useful for developing a packaging strategy.	Bruce 2024-10-26	0115	Bruce 2024-10-26 13:05
We also need to understand the goals of the stakeholders within the organization.	Bruce 2024-10-26	0241	Bruce 2024-10-26 13:04
We need to understand the industry that we are operating in and the strength of forces within the industry.	Bruce 2024-10-26	0125	Bruce 2024-10-26 13:04
To develop a packaging strategy, a little more insight is also required.	Bruce 2024-10-26	0121	Bruce 2024-10-26 13:04
For example, a lot of companies will have very visible sustainability statements that they expect to be carried through by the entire company.	Bruce 2024-10-26	0114	Bruce 2024-10-26 13:04
In most organizations, general goals and missions will be known.	Bruce 2024-10-26	0124	Bruce 2024-10-26 13:04
In terms of a packaging strategy, this generally means determining the goals of an organization.	Bruce 2024-10-26	0113	Bruce 2024-10-26 13:03
During the Discovery step, we need to evaluate the current status at a given point in time.	Bruce 2024-10-26	0154	Bruce 2024-10-26 13:03
How quickly can films be delivered and resupplied?	Bruce 2024-10-26	1210	Bruce 2024-10-26 13:03
Let��s walk through these three steps so you can develop an effective strategy.	Bruce 2024-10-26	0122	Bruce 2024-10-26 13:03
A packaging strategy is no different; however, we need to be mindful of the packaging function elements the company objectives will be based around.	Bruce 2024-10-26	0118	Bruce 2024-10-26 13:03

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