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As with any strategy development, there are basic steps that can be followed:	Bruce 2024-10-26	0173	Bruce 2024-10-26 13:03
Developing a packaging strategy can be a daunting task, especially when we consider that the strategy must encompass multiple areas. A packaging strategy is not just about redesigning packaging for marketing purposes; it is about determining the resource	Bruce 2024-10-26	0117	Bruce 2024-10-26 13:02
For example, a packaging department within an organization that has a strong sustainability objective will need to develop systems that ensure environmental impact is considered during packaging development.	Bruce 2024-10-26	0123	Bruce 2024-10-26 13:02
It is essential that the goals and objectives are understood and flow down as principles and guidelines within the packaging group.	Bruce 2024-10-26	0115	Bruce 2024-10-26 13:02
A department trying to support organizational goals without its own strategy will fail because of a lack of focus and misalignment of activities with objectives.	Bruce 2024-10-26	0112	Bruce 2024-10-26 13:02
This article aims to discuss an effective approach to developing a packaging strategy.	Bruce 2024-10-26	0115	Bruce 2024-10-26 13:02
A packaging strategy is an essential element to doing this.	Bruce 2024-10-26	0114	Bruce 2024-10-26 13:01
The leaders of packaging departments must start looking at how their function supports the goals of the larger organization.	Bruce 2024-10-26	0171	Bruce 2024-10-26 13:01
Does the film exhibit good flatness?	Bruce 2024-10-26	2190	Bruce 2024-10-26 13:01
However, for long-term success, operating well at a tactical level is not enough.	Bruce 2024-10-26	0120	Bruce 2024-10-26 13:01
Most packaging functions, therefore, operate well at a tactical level; day-to-day activities are addressed, and project goals are met.	Bruce 2024-10-26	0125	Bruce 2024-10-26 13:01
Packaging functions within organizations are filled with highly capable people, and projects are often executed very effectively.	Bruce 2024-10-26	0120	Bruce 2024-10-26 13:01
Different adhesives may be needed to create the new lamination.	Bruce 2024-10-26	0117	Bruce 2024-10-26 13:01
Good tension control is important to ensure that line speeds are not slowed.	Bruce 2024-10-26	0121	Bruce 2024-10-26 13:00
A flat film will also help with the management of tension control.	Bruce 2024-10-26	0114	Bruce 2024-10-26 13:00
Foil can be challenging to run, so if the film has good flatness, it should run well on the equipment being used.	Bruce 2024-10-26	0116	Bruce 2024-10-26 13:00
The conversation with the converter will certainly overlap with the conversation with the end user, but it will also explore questions germane to the converting process.	Bruce 2024-10-26	0125	Bruce 2024-10-26 13:00
Also, what other application processing characteristics are needed, such as co-efficient of friction, which can contribute to more efficient processing and packaging manufacturing?	Bruce 2024-10-26	0143	Bruce 2024-10-26 12:59
What equipment is to be used, and what are the targeted line speeds and processing temperatures and conditions?	Bruce 2024-10-26	0176	Bruce 2024-10-26 12:59
Money always matters, so how do economics and yield requirements factor in?	Bruce 2024-10-26	0118	Bruce 2024-10-26 12:59

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