采访How do you become a dangerous person at sales?

Shut up.
You literally shut up.

Too many salespeople lose a deal because they'll get a yes or a micro yes, and they'll just keep talking over the other person.
Like, okay, sounds good, well we also have this, and we also have a warranty, and you forget that every single little detail that you give someone unlocks the opportunity for them to disagree the detail that you said.
So, keeping it simple is the most valuable thing you can do in a sales conversation.

So I say there's a rule in sales, it's eighty-twenty.
Your client should be talking eighty percent of the time, you should be talking twenty.
So then the question is, how do you get someone to talk for eighty percent of the time? Well, the twenty percent that you're talking is mostly questions, asking them while they're giving their answers.