When I first started in sales conversations, I felt so uncomfortable and awkward. Here are the three thingsthat I learned that changed everything for me.
The first is you have to be asking questions. If you are the one talking, you are not selling. You have to understand what their buying motive is. You could be selling them something for making their time more efficient, when in reality, they don't care about their time, they just want the best possible experience. So the buying motive matters.
The second thing I wish I knew was to say the price and shut up. You don't have to over-explain, you don't need to keep talking. Just say the price and stop talking. Allow the person to get the objection, and then you can handle it. If you just keep explaining away all the value.
And finally, you have to follow up. Especially when you fuck it up. My favorite Grant Cardone philosophy is that no one thing blows a deal. You always can get another shot. So let's say you really do something that you think messes it up, still follow up, because it's a new opportunity, a new unit of time. You're different,they're different, and the persistence in the follow up is actually what's going to close the deal.
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